Guidelines & Tips

Does UL Lafayette have social media guidelines?

Yes! Read our social media guidelines here. If you have any questions about our guidelines, please feel free to email us at social@louisiana.edu

So you really want to start a new social media account?

Great! We love to see the University's online community grow... but we also want you to start off on the right foot and with a realistic understanding of what you're getting into. Social media will take up a lot of time if you're doing it right, so we want you to be prepared before you start a new account. 
 
If you're thinking of starting a new account and have questions, email us at social@louisiana.edu. We'd like for you to start your account the right way — with goals, strong content, and ideas for how to keep the account fresh and engaging over time. Check out our pages on best practices and how to name your account on social media to help you get started. Once your account is live, let us know, and we'll get it added to our social directory
 
Take the first step by filling out our social media start-up application.
 

How to name your University social media account.

With a limited amount of characters available for account names on most platforms, using the University of Louisiana at Lafayette's formal name isn't always an option. First, we recommend familiarizing yourself with the Proper Use of the University's Name. Second, read through our guide to naming social media accounts.

How do I make our social media the best it can be? 

If you're a campus social media manager, you'll want to keep our University branding guidelines in mind as you post on social media. You can find more information In our brand guide. While we ask that you keep to our visual brand guidelines, it's important that you use your department's own personality on social media. This personality should be similar to our overall brand personality but could be a little looser, more personal or more formal, depending on your audience. If you are feeling a little lost and don't have a personality worked out for your social media accounts, read UL Lafayette's key messages to get a feel for who we are and how your department fits in.

UL Lafayette is prepared for an emergency on social media.

While we hope we never have to use it, we're prepared to update our audiences via social media in crisis situations. If you're a social media manager at the University, familiarize yourself with our crisis communications guidelines now

Which hashtags should I use and when?

We've got you covered. If you're running an official University social media account, we want to make sure you know our official hashtags and when to use them.

#GeauxCajuns - Athletics and school spirit
#RaginGrads - Graduation
#ULGetInvolved - Student orgs and community service
#ULWearRed - Show your school pride in our school colors
#MyULLafayette - Show why you love UL Lafayette
#LouisianaBound - Incoming freshmen 
#Cajuns26 - Meet the freshman class
#TeamUL - Let the fam know what you're up to
 

Best practices and tips

Looking for some advice to help you with social media? We've got you covered. Here are some best practices and tips.